Design Retainer Agency | Hi Lo Design Co
MARKETING
COLLATERAL
THE MENU
Your brand doesn't stop at your logo. Neither do we.
Every brochure, deck, social template, and trade show banner is a brand touchpoint. As a retainer agency, we build marketing collateral that looks like it all came from the same confident place, because it did.
Custom Merch
Brochures
Social Media Graphics
Digital Ads
Copywriting
Catalogs
Event Branding
Client Gifts
Sales Assets
This is the part other agencies skip
The in-house creative team,
without the overhead.
One consistent team who knows your brand, your standards, and your voice. When one team handles everything, consistency stops being something you have to chase – it just happens.
Inconsistency Is a Brand Problem
When your deck doesn't match your brochure and your social templates have drifted three rebrands behind, it quietly erodes trust. Every piece we make is a true extension of your brand system.
Consistent Results, Guaranteed
Random requests and hourly jobs don't build brand equity. As a design retainer agency, we ensure your creative output stays strategic, consistent, and builds momentum
Trusted In-House Creative Team
A team that knows your brand, your standards, and your voice without you having to explain it every single time. By working with one agency accross the board, you naturally create more cohesive results.
DON'T JUST TAKE OUR WORD FOR IT
See What Our Clients Are Saying
Is your brand doing you justice?
Frequently Asked Questions
What kinds of marketing collateral do you design?
The full range. We design print materials like brochures, sell sheets, flyers, presentation decks, social media templates, trade show and event materials, email templates, signage, and environmental graphics. If it carries your brand into the world, we can design it. Scope and investment scale with what you need. We’ll put together a package that makes sense for where you are and what you’re trying to accomplish.
Do I need to have gone through your branding process first?
Not necessarily, but you do need a complete brand system to work from. If you’ve come through our brand design process, you’re already set. If you’re coming to us from outside, we’ll assess what you have. A proper brand system means more than a logo: it includes a defined color palette, typography, visual language, clear voice & tone, and usage guidelines. If those foundations aren’t in place, the collateral we produce won’t be consistent or strategic – and that defeats the purpose. In that case, we’ll recommend stepping back into brand first.
Can you just design one piece - like a single brochure or sell sheet?
We can, as part of an initial collateral package. We don’t offer ad hoc hourly work (one-off requests without a broader scope). These projects tend to produce inconsistent results and aren’t a great use of anyone’s time or budget. Instead, we scope a collateral package around what you actually need, price it clearly, and deliver it as a cohesive set. If you have ongoing needs beyond that, a monthly retainer is usually the smarter structure.
How does your retainer model work?
For businesses with ongoing collateral needs (i.e. regular campaigns, seasonal materials, social content, internal presentations) a monthly retainer gives you consistent access to our team without the friction of scoping and quoting every individual piece. We require a three-month minimum, which gives us enough runway to understand your rhythm, build up reusable templates and systems, and actually make a dent in your output. Retainers are scoped based on your anticipated monthly volume and the types of work involved. It’s a much more efficient model for both sides once you’re past the initial setup phase.
Why a three-month minimum on the retainer?
We’re learning your business, building out templates, establishing workflows, and getting aligned on how you operate. Month one is setup; month two is flow; month three is where the retainer really starts to pay off. The three-month minimum protects your investment and ours, and in our experience it’s also when clients start to see the real value of having a dedicated design team in their corner.
What’s the difference between a collateral package and a retainer?
A collateral package is a defined, one-time scope, aka a set of specific deliverables priced and delivered as a project, like an individual campaign. It’s right for brands that need to build out their core materials and don’t yet have an ongoing volume of work. A retainer is a continuous engagement for businesses that need a steady stream of design output month to month. If you’re not sure which fits your situation, we’ll ask the right questions during our initial conversation and point you in the right direction.
Do you design for both print and digital?
Yes, and we understand that print and digital aren’t the same job. Print files require proper color profiles, bleed, resolution, and production specs. Digital assets need to be optimised for the right dimensions, formats, and platforms. We deliver files ready for their intended use, whether that’s going to a commercial printer or being uploaded to LinkedIn. If you’re working across both, we’ll produce the right version of each asset for each context.
Can you design trade show materials and large-format signage?
Yes! Trade show booths, banner stands, pop-up displays, environmental graphics, and event signage all fall within our capabilities. Large-format work has its own set of technical considerations: resolution requirements change significantly at scale, and booth design involves spatial thinking beyond a flat layout. We’ve designed for trade show environments and understand how to create materials that hold up in those settings and represent your brand well when it counts most.