Brand Identity Design Agency | Hi Lo Design Co
BRAND
design
THE MENU
The gap between how good you are and how good you look shouldn't exist.
At Hi Lo Design Co, we close it. Our women-led team of strategists and creatives build brand identity systems that reflect the level you actually operate at, so the right clients recognize you before you’ve said a word.
Audience Research
Competitive Analysis
Mascot Creation
Brand Strategy
Logo Design
Color Psychology
Brand Guidelines
Copywriting
Illustration
This is the part other agencies skip
Strategy First. Every
Single Time.
Good design doesn’t start with design. It starts with understanding your business well enough to make every creative decision with conviction, and that’s exactly where we begin as a brand identity design agency.
Research
All of our branding projects start with a thorough discovery phase of your niche, industry, and goals.
Strategy
Through our research, we develop a comprehensive design strategy for both your audience and any market gaps.
Design
We then develop a unique and dynamic brand ecosystem founded on our strategic creative direction.
DON'T JUST TAKE OUR WORD FOR IT
See What Our Clients Are Saying
Is your brand doing you justice?
Frequently Asked Questions
Can you just design me a logo?
We don’t offer standalone logo design, and there’s a reason for that. A logo without strategic context is just a mark, and it can’t do the heavy lifting your brand needs it to do. What we build are complete brand ecosystems: the strategy, visual identity, messaging framework, and design system that work together to create a consistent, compelling presence across every touchpoint.
What’s the difference between a logo and brand design?
A logo is a single visual element. Brand design is the entire system that surrounds it: your positioning, tone of voice, typography, color palette, iconography, photography style, and the creative direction that ties everything together. A great logo inside a weak brand system will always underperform. A strong brand system elevates everything, including the logo.
What does a brand design project actually include?
Every project is scoped to the client, but our brand engagements always start with strategy. This includes positioning, audience research, competitive analysis, messaging, and more to ensure a strong foundation is laid for the brand before any creative work actually begins. From there the brand will be comprised of a full logo ecosystem (different orientations and sizes) and visual identity, color and typography systems, brand voice, and a comprehensive brand guidelines document. Depending on your package, this can extend to website design, marketing collateral, packaging, social templates, and more. We build what your brand actually needs, not a one-size-fits-all deliverable.
Do I need brand design if I already have a logo?
Possibly. If your existing logo was created without a broader strategy behind it, or if your visual identity feels inconsistent across channels, it’s worth a conversation. Many of our clients come to us with a logo they like but a brand that isn’t pulling its weight. We can assess whether a full rebrand is the right move, or whether strategic development around your existing mark makes more sense.
Why hire a boutique agency over a freelancer or a large firm?
With a large agency, your project often goes to a junior team once the pitch is won. With a freelancer, you get one perspective, limited capacity, and often limited experience. We sit in a different position; expert-level thinking and craft on every project, with the agility and personal attention of a small studio. You work directly with the people doing the work, and we take on a limited number of clients at a time to make sure every engagement gets the focus it deserves.
Who do you typically work with?
We work with founders, growing businesses, and established companies who understand that brand is a strategic investment, not just visual decoration. Our clients tend to be at an inflection point: launching something new, repositioning in a competitive market, or scaling and needing a brand that can grow with them. If you’re looking for the cheapest option, we’re probably not the right fit. If you’re looking for work that actually moves the needle, let’s talk. Are you a CPG brand? Check out our CPG Services page instead!
Can I give you the logo I made with AI to clean up?
We do not take on AI refresh projects. We believe every brand deserves an original identity, founded in strategy. AI logos can be a helpful tool for generating ideas, but they produce very generic designs that could be used on any one of your competitor’s businesses. AI also uses existing content on the internet to build it’s designs; it does not come up with new or original ideas. Because of this, you may be infringing on someone else’s intellectual property without even knowing it. Similarly, AI logos cannot be trademarked, and from a technical standpoint, AI does not give you the source files required for a successful brand (.SVG, .AI, .EPS, etc). Ultimately, we build custom brands that have a strategic purpose and place in their unique markets. If we are putting our name behind something, it needs to meet our professional standards.