CPG
PACKAGING
THE MENU
Brand and packaging design for CPG brands ready to compete at retail.
We design CPG brands that work as hard as you do. Strategy, visual identity, and packaging built around your category, your consumer, and the shelf space you’re trying to own
Audience Research
Competitive Analysis
Sell Sheets
Brand Strategy
Branding
Package Design
product catalogs
Print Production Files
e-commerce
This is the part other agencies skip
Great design starts with
understanding who's on the other side.
Retail is unforgiving and the window to make an impression is short. We design packaging informed by real category data and industry insight, so every creative decision has a business reason behind it. .
Shelf Presence Is a Strategy, Not a Style Choice
The brands winning at retail aren't always the prettiest ones, they're the most intentional ones. We design packaging that understands the category before it disrupts it.
One SKU Is a Start. A System Is the Goal.
A single great package design means nothing if it falls apart the moment you launch a new flavour or size. We build packaging architectures that scale with your line.
Compliant By Design, Not By Accident.
FDA labeling requirements aren't an afterthought we patch in before print. They're built into how we design from the first file- because mistakes at that stage cost real money.
Frequently Asked Questions
Do you work with CPG brands specifically, or is this a general design agency?
CPG is a core part of what we do. We understand the distinct pressures of the consumer goods space: retail shelf dynamics, retailer requirements, category conventions to follow or break, and the need for a brand to perform at three feet and three inches. We bring that industry fluency to every engagement, which means you’re not spending time educating us on how your world works.
Can you handle both brand design and package design, or do I need separate agencies?
We do both, and that’s a meaningful advantage. When brand and packaging come from the same studio, the system is cohesive by design. Your packaging isn’t an afterthought bolted onto a brand deck; it’s built as part of the same ecosystem from the start. For CPG brands especially, where the package is often the primary brand touchpoint, this integration matters enormously.
What does CPG brand design include beyond just packaging?
Packaging is the most visible expression of a CPG brand, but it’s not the whole story. Our CPG engagements typically include brand positioning and strategy, naming support, visual identity, packaging design across your product line, brand voice and messaging, and the full guidelines your team needs to stay consistent across DTC, retail, and marketing channels. As your product line grows, you need a brand system that scales, not a one-off design that breaks the moment you launch a new SKU.
Do you understand FDA labeling requirements for CPG packaging?
Yes! This is non-negotiable for us. Our design team has worked through FDA labeling guidelines in depth, covering required label elements, placement rules, nutrition fact panel specifications, net quantity statements, allergen declarations, and category-specific requirements across food, beverage, and supplement products. We design with compliance built in from the start, not patched in at the end. That said, we always recommend your legal or regulatory team do a final review before print — we’re designers, not lawyers, and regulations do get updated.
What FDA labeling rules do CPG brands most commonly get wrong?
The most common issues we see are: nutrition facts panels that don’t meet the required format or minimum type sizes, net quantity statements placed incorrectly or in non-compliant type, front-of-pack claims that conflict with FDA definitions (words like “healthy,” “natural,” or “light” all carry regulatory weight), and allergen labeling that’s incomplete or improperly formatted. Supplement brands also frequently run into trouble with structure/function claim disclaimers. Getting it right at the design stage is far cheaper than fixing it at press.
How do you design packaging that stands out on a shelf without breaking category rules?
This is one of the most important tensions in CPG design. Shoppers use category cues to navigate: color codes, structural conventions, label layouts. Breaking too many of them can create confusion and erodes trust. But breaking the right ones, strategically, is how challenger brands carve out shelf presence. Our process always starts with a thorough category audit: what are the dominant visual codes, where is there sameness, and where is there white space your brand can own? Design decisions are made against that backdrop, not in a vacuum.
Can you design across a full predict line, not just a single SKU?
Absolutely! Designing a single hero SKU is one thing; building a packaging architecture that works across flavors, sizes, formats, and future product extensions is another entirely. We design with scalability built in: a clear system of variant logic, color coding, hierarchy, and structural rules that make every new SKU feel like a natural part of the family, not a design problem to solve from scratch each time.
Do you work with brands launching into retail for the first time?
Yes! We help brands understand what retail-ready actually means from a design standpoint, and we build the visual identity and packaging system to match those demands before you’re in a buyer meeting.
Will I be able Do you provide print-ready files and work with our manufacturers?to update the site myself after launch?
Yes. Final packaging deliverables include print-ready production files built to your printer or co-packer’s specifications. This includes correct color profiles, dieline setup, bleed, and file formats. If you’re still sourcing a printer, we can advise on what to look for and what questions to ask. We’ve worked across a wide range of packaging formats, substrates, and print processes, so we know how to design for what actually comes off press, not just what looks good on screen.
How long does CPG brand and package design take?
A full brand and packaging engagement typically runs 8–12 weeks depending on scope. This varies depending on number of SKUs, completeness of your existing brand, complexity of your product line, and how many feedback rounds are involved. If you’re working toward a hard launch date or a retailer deadline, tell us upfront and we’ll map the timeline accordingly.