CPG Packaging Design Agency | Hi Lo Design Co
CPG
PACKAGING
THE MENU
Brand and packaging design for CPG brands ready to compete at retail.
We design CPG brands that work as hard as you do. Strategy, visual identity, and packaging built around your category, your consumer, and the shelf space you’re trying to own.
Audience Research
Competitive Analysis
Sell Sheets
Brand Strategy
Branding
Package Design
product catalogs
Pitch Decks
Tradeshow Designs
This is the part other agencies skip
Great design starts with
understanding who's on the other side.
Retail can be unforgiving, and the window to make an impression is short. We’re a CPG packaging design agency that informs our work with real category data and industry insight, so every creative decision has a business reason behind it.
Strategic Shelf Presence
The brands winning at retail aren't always the prettiest ones, they're the most intentional ones. We design packaging that understands the category before it disrupts it.
Compliant By Design
FDA labeling requirements aren't just an afterthought. They're built into how we design from the first file- because mistakes at that stage cost real money.
Cohesive Sales Assets
One team to carry you through the ins and outs of CPG. Whether thats sell sheets, tradshow flyers, or new flavor profiles, we've got you covered.
What makes us different
We partner with a private consultant with over 20 years of experience.
Our strategy isn’t just internet research. We have valuable insights from a real industry professional who has spent the last two decades helping dozens of CPG brands get into nationwide retail spaces. Pairing their expertise with our creativity helps us create brands that are built to compete.
DON'T JUST TAKE OUR WORD FOR IT
See What Our Clients Are Saying
Is your brand doing you justice?
Frequently Asked Questions
Can you handle both brand design and package design, or do I need separate agencies?
We do both! When brand and packaging come from the same studio, the system is naturally cohesive. Your packaging isn’t an afterthought bolted onto a brand deck; it’s built as part of the same ecosystem from the start.
What does CPG brand design include beyond just packaging?
Packaging is the most visible expression of a CPG brand, but it’s not the whole story. Our CPG engagements typically include brand positioning and strategy, brand voice and messaging, and the full guidelines your team needs to stay consistent across DTC, retail, and marketing channels. As your product line grows, you need a brand system that scales, not a one-off design that breaks the moment you launch a new SKU.
Do you understand FDA labeling requirements for CPG packaging?
Yes! This is non-negotiable for us. Our design team has worked through FDA labeling guidelines in depth, covering required label elements, placement rules, nutrition fact panel specifications, net quantity statements, allergen declarations, and category-specific requirements. That said, we always recommend your legal or regulatory team do a final review before print.
How do you design packaging that stands out on a shelf without breaking category rules?
This is one of the most important tensions in CPG design. Shoppers use category cues to navigate, such as color codes, structural conventions, and label layouts. Breaking too many of them can create confusion and erode trust. But breaking the right ones, strategically, is how challenger brands carve out shelf presence. Our process always starts with a thorough category audit: what are the dominant visual codes, where is there sameness, and where is there white space your brand can own? Our design decisions are made with all of these things in mind.
Can you design across a full product line, not just a single SKU?
Absolutely! Designing a single hero SKU is one thing; building a packaging architecture that works across flavors, sizes, formats, and future product extensions is another entirely. We design with scalability built in: a clear system, color coding, and hierarchy that make every new SKU feel like a natural part of the same family, not a design problem to solve from scratch each time.
Do you work with brands launching into retail for the first time?
Yes! We work closely with a private consultant with over 20 years of experience getting brands into national retail spaces. We help brands understand what retail-ready actually means from a design and strategy standpoint, and we build the visual identity and packaging system to match those demands before you’re in a buyer meeting.
Do you provide print-ready files and work with our manufacturers?
Yes. Final packaging deliverables include print-ready production files built to your printer or manufacturer’s specifications. This includes correct Pantone color profiles, dieline setup, bleed, and file formats. If you’re still sourcing a printer, we can advise on what to look for and what questions to ask.
How long does CPG brand and package design take?
A full brand and packaging engagement typically runs 8–12 weeks depending on scope. This varies depending on number of SKUs, completeness of your existing brand, complexity of your product line, and how many feedback rounds are involved. If you’re working toward a hard launch date or a retailer deadline, tell us upfront and we’ll map the timeline accordingly.