brand design case study | Hi Lo Design Co
BRAND STRATEGY, VISUAL IDENTITY
Get Lo Socials
Get Lo Socials is a social media management company built on creative storytelling and relationship-driven selling that builds trust.
THE CHALLENGE
Some brands are only built to look good. Get Lo Socials wanted more than that, rooted in the belief that social media should be social, she came to us for an identity as eccentric and community-driven as their vision. This brand design case study shows how we achieved this.
The Core Problem
Get Lo’s founder, Lauren Trivison, had built real momentum: a local following of ~75K, hands-on experience working with other social media managers, and a clear vision for the kind of agency she wanted to run. What she didn’t have yet was a brand to match it.
The Underlying Issue
The real challenge was positioning. Get Lo needed to stand apart in a crowded local market. Her edge was her personality: the “big sister mentor” energy, the playfulness, the influencer-meets-strategist perspective. She needed a brand that could hold both: credible enough to win 6-figure clients, fun enough to feel like her.
Why Now?
Every day she operated without a brand that matched her capability was a day of underselling herself; harder to charge what she’s worth, harder to be seen as a founder instead of “an influencer doing SMM on the side,” and harder to attract the kind of clients she actually wanted to work with.
THE SOLUTION
This brand design case study shows what’s possible when strategy leads. Through our proprietary Brand Strategy Roadmap, we uncovered the strategic foundation behind the business and translated it into a complete brand identity. Get Lo Socials has messaging, a custom mascot, full logo suite, icon ecosystem, thoughtful colors, and brand guidelines. The result is a brand that feels authentic, memorable, and ready to grow.
